![]() A few months ago, I did some research on how big the average discount for each brand is on the gray market. Gray market watches are usually slightly older, last season’s watches, but nowadays there are some larger gray market dealers who can get the latest models.įirst, let’s talk about gray market pricing. ![]() Usually gray market dealers sell watches that authorized dealers cannot sell, those unsold watches get returned to the distributor, who sells them in bulk at vastly reduced prices to the gray market. Gray market watches are authentic, new watches sold legally, but not through an authorized dealer. The gray market does not refer to fake watches, stolen watches, or used watches (well, many gray market sellers also do sell used watches). The gray market is actually much bigger than many realize, Chrono24, a marketplace heavily populated with gray market sellers, had over €1bn in transactions in 2017, and, a well known gray market dealer, had sales of $269m in 2016. This is in contrast with the authorized dealers, like the boutiques in your local mall, or the watch counter at your local department store. Some might be located in physical locations, often in the “sketchy malls” of Japan, Hong Kong, or most notably for North American buyers, Costco is also a gray market dealer. They’re usually located online, whether it is their on their own website, or on a platform like Amazon, Chrono24, or Ebay. ![]() So what is the gray market? The gray market refers to non-authorized retailers of various watch brands. So today, I’d like to talk to you about the gray market, one of the most influential parts of the watch market, and why you should care. However, I don’t think I’ve seen many good guides on the many nuances to actual watch buying. Many are many very good guides on how to pair a watch with your outfit, and threads that recommend good watches. ![]() Here on /r/malefashionadvice, one of the most commonly discussed fashion accessories is the wristwatch. ![]()
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