![]() It is the same for your video game marketing. If you are new to video marketing, the 3-second rule business world is the notion that you only have three seconds to make an impression or express your brand to your audience. Testing your webcam and microphone before going live is also a good idea. It won't help if you have an amazing game, but it lags so much that the audience can't watch your stream properly. Of course, you will also need a reliable internet connection. To go live on TikTok, you have to meet the following requirements: They're a great way to show off your game in action. Live streams are usually live-action gameplays, but they can also be commentary from a pro player or caster. Keeping in trend while promoting your video game is vital to pique the curiosity of your target audience. The key is to stay on top of trends and appear on people's FYP. If new music or audio is getting a lot of attention, use that to your advantage. Use Trending Music in your VideosĪccording to a recent Kantar study shared by TikTok, 88% of users prefer to watch content with music. They can also involve footage of pro players or casual gamers doing clumsy things. What could possibly go viral other than a meme, right? Memes videos are a collection of unlucky moments leading to epic fails, unfortunate deaths, or accidental defeats. When such a video gets on a gamer’s feed, it might strike their curiosity and make them download your game to try the tricks you share. Tricks, however, are complex maneuvers that, when done correctly, give players excitement or a game advantage. Tips can be very helpful for new players to learn the game. Tips and tricks are gameplay advice from a pro player or a casual gamer on how to be better at the game. Highlights also showcase a pro player's skills or a team's coordination and teamwork. They often include the match's best shots, kills, or comebacks. Highlights are short clips that show exciting moments during a pro gameplay or tournament. Let's discuss some types of gameplay and game content that you can add to your TikTok video marketing strategy. It can be noted that this account has the highest number of short videos and boasts the most successful campaigns. ![]() Lastly, (PUBG Esports) published pro-player interactions and gameplay videos. On the other hand, (PUBG MOBILE) focuses on mobile-related promotions and some mobile gameplay. ![]() If you browse each account's content, you'll see that (Official PUBG: BATTLEGROUNDS) focuses on video content related to PUBG events and patch reports. This will help people better understand what they are getting into when they play your game.įor instance, let's take a look at these three PlayerUnknown'sBattleground TikTok accounts. The idea behind this is that you can show different aspects of your game and highlight different features of it. Posting various gameplay is another TikTok marketing strategy that is cost-effective and easy to employ. This significant influencer impact and months of hype resulted into a massive commercial ☝️ SQUAD UP! □ RUN IT BACK! Get ready to deploy into #MWII ♬ original sound - Call of Duty 2. The company earned a whopping 2.9 million views for its TikTok sponsored video. ![]() TikTok Influencer marketing has proven to be extremely effective in promoting video games because it gives developers a direct line to their target audience.įor example, Call of Duty has worked with popular influencers such as Nicki Manaj, Pete Davidson, and Lil Baby for their Modern Warfare 2 marketing strategy. If you have browsed TikTok, you noticed that many popular influencers and content creators are gamers. With these opportunities, the question is, how can you make your video game viral on TikTok? What are the ways to stand out in the highly-competitive world of video game marketing? Let's find out. To add, a Newzoo survey reveals that 49% of mobile gamers are also active in TikTok. That is equivalent to an estimated value greater than 325 million monthly users worldwide. On a special note, TikTok has paved the way for developers to promote their video games to younger demographics.Īccording to TikTok, more than half of the platform users watch video game-related content. Online platforms like Twitch, YouTube, and TikTok have modernized how video games are promoted. Marketing video games has also shifted from its traditional strategy with the advent of the internet. The video game industry has progressed from arcades to consoles, computers, mobile devices, etc. Since then, it has advanced into one of the most popular forms of entertainment. The late 20th century (early 1980s) marked the beginning of the popularization of video games, particularly arcades. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |